When: Friday, 28th August | 17:00 – 20:00
Where: Denizen Eiswerk

About the Event

Whether you're a founder, marketer, creator, or solo business owner, you'll build a content system that can generate content for LinkedIn, Instagram, newsletters, blogs, Medium, Substack, and more.

​Most people use AI to write one post at a time. You paste a prompt, get something generic, then spend time rewriting it. That isn't a content system - it's just a slightly faster blank page.

​In this workshop, you'll build the system underneath, a system that creates whole month of content with one push. Using Claude Code and Notion, you'll create a reusable AI-powered content workflow that understands your brand, your voice, and your goals, so every new piece of content starts with context instead of scratch.

​Through one real-world use case, you'll also learn the parts of Claude Code that actually matter: context, tokens and cost, custom skills, and how to structure effective .md skill files.

​This is a hands-on workshop designed for non-technical people. Bring your laptop, and by the end of the session you'll have built and tested your own AI-powered content system that you can continue using long after the workshop.

​🛠️ What to Expect

• ​Learn how to build and structure reusable .md skills for content creation and marketing use cases, so Claude Code generates consistent, high-quality outputs every time.
• ​Discover the framework we use to organize Notion as a knowledge base for Claude Code, eliminating the need for Notion AI while making the most of your Claude subscription.
• ​Understand how to manage context, structure your knowledge, and reduce unnecessary token usage to build faster and more cost-effective workflows.
• ​Create a content workflow that can generate ideas and content across multiple channels, including LinkedIn, Instagram, newsletters, blogs, Medium, and Substack.
• ​Get the exact templates, .md files, and resources we use, sent before the workshop so you're ready to build from day one.
• ​Hands-on guidance from mentors throughout the workshop for setup, debugging, and questions.
• ​A deliberately small group, so you can ask questions, get feedback, and work through your own content and marketing use case.
• ​Leave with a reusable AI-powered content system that takes you from research and ideation to content creation and reporting.

​🎒 What You'll Need

​Please sort these out before you arrive so we can start building straight away.

• ​A free Notion account. The free plan is all you need, no paid tier required.
• ​A Claude subscription. Claude Code is included in the paid Claude plans (Pro or higher). Pro membership is enough for the workshop
• ​Your laptop and charger. We build live for three hours, so bring your laptop and charger.

​🚀 By the End, You'll Walk Away With

​The full campaign, end to end

• ​Connect Notion as the database for all your content
• ​Ideation: turn loose thoughts into a real campaign plan
• ​Drafting: generate content for Instagram, LinkedIn, blog, and newsletter from one brief
• ​Move ideas, drafts, and calendar entries between Claude Code and Notion
• ​Reporting: have Claude Code build a report on what went out and what's worth doing more of

​What you keep

• ​A working set of .md files that make Claude Code write in your voice
• ​At least one skill you built and structured yourself
• ​A real campaign, planned, drafted, and filed
• ​A practical grasp of context, tokens, and cost so you can keep going without surprises
• ​A repeatable workflow instead of a scramble

​Honest caveat: visual assets are where Claude stops. We'll name what you do instead. This workshop is about the writing and the system around it.

​👥 Who This Is For

• ​Founders who are also the marketing team
• ​Marketers and content people who want to stop drafting by hand
• ​Freelancers and consultants publishing regularly to build a pipeline
• ​Anyone posting to Instagram, LinkedIn, a blog, or a newsletter on a schedule

​No coding background needed. If you can describe what you want in plain English, you can do this.

​🎙️ Speakers

​Vidushi (Host & Speaker) brings 7+ years of experience across social media, brand, and influencer marketing. She is a Brand & Communication Strategist turned non-technical founder who built SocialFlo, an AI-powered content platform, using Claude Code. Today, she runs Co-Work &, a community for ambitious people who want to learn AI in a practical, hands-on way through expert-led workshops, collaborative learning, and productivity-focused co-working sessions designed to help people build, learn, and grow together.

​Hina Watts (Expert Speaker) is a Staff Software Engineer and Tech Lead with 14+ years of experience building systems at a scale most of us never encounter. Formerly at Adobe and Wayfair, she architected data pipelines processing 60M+ events per hour and is the inventor behind a patented UI auto-tagging feature. When it comes to understanding what's happening under the hood - context windows, tokens, costs, and how AI systems actually work, you want someone who has spent a career designing and scaling complex systems. Hina is exactly that person.

​Saloni Mhapsekar (Expert Speaker) is a Senior Product Designer who took Aumio's baby sleep app from zero to one as its founding designer - growing it from MVP to 250K installs, 5K+ paying customers, and an Apple App Store feature nomination within twelve months. More recently, she has built and shipped AI-powered products end-to-end with Claude Code and has mastered creating custom skills for different use cases, making AI a practical part of her product development workflow.

​📌 Important Notes

​🎟️ Tickets are refundable up to 7 days before the event; after that, they're non-refundable.

​A 5% cancellation fee applies to all refunds (Early Bird and Standard).

​💡 Many attendees are able to expense their ticket through their company's learning or professional development budget. If you need an invoice, just let us know and we'll be happy to provide one.

​📸 Photos will be taken during the event for community and promotional use. By signing up, you agree to be photographed.