‍When: Tuesday, 3rd March, 18:00 - 20:00
Where: Denizen Eiswerk

About the event

​Influence isn’t about having the loudest voice — it’s about knowing how different people hear, decide, and react under pressure.

​Whether you’re in marketing, HR, consulting, operations, or a cross-functional role, you’re often expected to get buy-in without formal authority. When conversations stall or resistance shows up, pushing harder usually makes things worse.

​In this interactive 90-minute workshop, you’ll learn how to influence more effectively using the Process Communication Model (PCM) — a psychology-based framework used by NASA, Pixar, and global organizations to decode communication styles and recognize stress patterns in real time.

​Unlike other communication models, PCM shows you what happens when people are under stress — and exactly how to respond before conversations derail.

​What You’ll Learn & Practice

​By the end of this workshop, you will be able to:

• ​Identify the 6 PCM communication styles and what motivates each one
• ​Recognize early, mid, and late-stage stress signals in others
• ​Adjust your message to reduce resistance and increase buy-in
• ​Influence without pushing, over-explaining, or backing down
• ​Practice decoding a real influence challenge (stakeholder, client, or colleague)
• ​Use self-regulation techniques to stay centered when pressure rises

​Who This Is For

• ​Marketing & Growth professionals
• ​HR, People & Culture, L&D
• ​Consultants, Ops, Community & Program leads
• ​Anyone who influences outcomes without direct authority

​Why This Workshop Is Different

• ​Goes beyond personality labels
• Teaches stress sequence recognition
• Helps you intervene before conflict escalates
• Immediately applicable to real conversations

About the host

Irene Yu is a former Product Lead turned serial entrepreneur. Bridges technical complexity and business strategy. Built Skiplevel (teaching non-technical PMs to work with engineers) and Female Entrepreneur & Me (coaching platform for expat founders).

‍Cancellation policy

Cancellations are free of charge up to a week before the event. For cancellations made after this period or in the case of a no-show, we unfortunately won’t be able to offer a refund, as preparations will already have been finalized. Thank you for your understanding!